KaoJai Thai Bistro
Taipei, Taiwan
Visual identity, content creation, and digital marketing
Mural for restaurant
Title: Bangkok
Date: 2019
Discipline: Photography, digital media
On its surface, the Chinese words 烤寨 means ‘grilling village’;
The restaurant's tribute to the timeless technique used in Asian cultures to cook fresh ingredients.
In Thai, ‘KAO JAI’ (เข้าใจ) means ‘to understand’ and ‘rice from the heart’.
KAO JAI is a coming together of cultures that brings flavours and honest cooking
from the heart, served best with a humble bowl of sticky rice.
Menu
The sustained visual identity that was shaped established a cohesive branding with a revitalised take on Thai cuisine outside of Thailand - contemporary, comfortable, rustic; reminiscent of the streets of Bangkok.
Selected Content Creation for Instagram
01
Lunch and dinner service
02
New dish announcement
03
Promotion
04
Introduction
Impact
The restaurant has made a substantial reputation a year into operations, and customers have increased along with a 30% follower growth on Instagram – during COVID-19. In addition, KaoJai has garnered press from the likes of Taipei Times, Elle Magazine (Taiwan) and several other social media bloggers.
Product Photography for Ubereats
